A Blog Series for Microsoft Dynamics Partners by Christian Lindberg, Solution Sales & Marketing, Microsoft Dynamics Partner Team.
Microsoft partner Skyline Vertical Solutions features two of its solutions in Microsoft Dynamics Marketplace listings: the Skyline Education Series and the Skyline Construction and Safety Series. Both solutions complement Microsoft Dynamics CRM for industry-specific requirements in the education and construction markets. As Henry Hickman, President and Solutions Director of Skyline Vertical Solutions, explains, the company has seen positive results from its listings within a very short time. “In the six months since we published the listing for the Skyline Education Series, we have had 627 visitors come to our website through that channel,” he says. “From those visitors, we had 15 serious inquiries, and now we have begun to close business. The first deal only took 60 days to complete, which is a very short sales cycle for us.”
The Microsoft Dynamics Marketplace helps bring Skyline Vertical Solutions in touch with new types of customers and with customers in different parts of the world. Hickman comments, “Roughly half of the responses come from traditional learning institutions. The others are learning service providers and training companies that find it critical to have the right business technology. In addition, we are hearing from potential customers in Australia, Israel, Nigeria, and the United Kingdom, where we did not have any presence before.”
“At almost zero cost, the Microsoft Dynamics Marketplace provides us with an avenue to develop business relationships with new customers,” says Hickman. “We are extremely happy with the results.”
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