Kevin Machayya is a 15-year veteran of Microsoft and Great Plains Software. He has held various roles in technical support, customer service, and sales operations. For the last 11 years, Kevin has focused on the Microsoft Dynamics partner channel through partner account management, readiness, marketing, resourcing/staffing and development programs.
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In case you missed it, Redmond Channel Partner recently published a great article featuring Microsoft Dynamics partner, Altico Advisors usage of social media and blogging as part of their marketing mix.
The article is a quick read discussing content curation, and how to factor in tools like Butterfly Publisher.
For the latest marketing resources for US partners, please visit PartnerSource.