Microsoft Dynamics Partner Community Blog

Microsoft Dynamics Partner Events, Information and Tips

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  • Microsoft Dynamics Partner Community Blog

    Lifecycle Marketing Communication Strategy

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    With the Convergence conference right around the corner next month (April 24-27 in Atlanta), I wanted to reflect on some of the work that's done by Microsoft to connect with existing Dynamics customers. As you know, the largest number of attendees at Convergence are our existing customers.

    The marketing objective for Microsoft Dynamics is to develop and nurture a long-term relationship with existing customers and increase customer value by building incremental commitment to Microsoft solutions and services. By using a customer lifecycle relationship approach, leveraging predictive modeling and strategic segmentation, our goal is to deliver relevant communications and increased customer value in the benefits of software maintenance, resulting in a 1:1 customer experience with Microsoft and its business partners.

    Visit PartnerSource to learn more about Lifecycle Marketing including welcome communications, service plan benefit awareness, service plan renewal reminders, and lapsed enrollment notices.

    --Kevin

  • Microsoft Dynamics Partner Community Blog

    Use The Edge to Keep Up with Microsoft Dynamics ERP

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    Blogs, blogs, blogs and more blogs! How do I as a partner keep track of them all? If you a partner focused on Microsoft Dynamics ERP, then don't worry. We have you covered with The Edge. This blog is maintained by a team of Microsoft marketers to keep you up to speed!

    Tap into the power of The Edge, a blog that covers the latest and greatest Microsoft Dynamics ERP customer wins, news and views from major events, new marketing materials, and more. You can also follow The Edge on Twitter.

    --Kevin

  • Microsoft Dynamics Partner Community Blog

    New and Enhanced NetSuite Competitive Sales Guide Now Available

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    Partners are very appreciative when we deliver new sales tools to help you win in competitive situations. Many times, our competitive sales tools consist of competitive sales guides, talking points, third party evidence, and case studies from some of our most respected customers. I'm happy to share with our new materials for competiting against NetSuite.

    This new compete guide has been re-written to provide you with more details and prescriptive sales guidance for use when competing with Microsoft Dynamics GP against NetSuite. It includes scenario guidance for when NetSuite is the incumbent product and when both products are competing for new business, as well as targeted value propositions and questions to suggest that prospects ask NetSuite to challenge their weaknesses.

    Find additional NetSuite competitive information on PartnerSource.

    --Kevin

  • Microsoft Dynamics Partner Community Blog

    Invigoration Station Radio Show – Wednesday March 3rd

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    These monthly Invigoration Station broadcasts will address timely topics and share proven tips for marketing and selling Microsoft Dynamics effectively. There's no PowerPoint to watch or URLs to copy down. Attend the show, complete an evaluation and you will be entered into a drawing to win 1 of 2 NEW HD 16GB Zunes!*

    Click here to register!

    Take a listen to yours truly as I explain the variety of topics we’ll be covering on this month’s show.

    Subjects include:

    • The News Desk
    • CRM Accelerators
    • NetSuite Compete
    • Microsoft Partner Network Changes
    • Microsoft Dynamics SL and Microsoft Project
    • And much more!

    NOTE: You must register in advance. You cannot join the show after it begins if you have not already registered.

    *Visit PartnerSource for complete rules.

    --Kevin

  • Microsoft Dynamics Partner Community Blog

    Microsoft Dynamics Convergence Atlanta 2010 Informational Videos

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    Here's another Convergence update coming your way! Our Microsoft Dynamics Community team has put together a series of videos highlighting many of the reasons and benefits to attend this year's conference. These videos are a great resource for you to share with your customers and prospects.

    In this series of informational videos, the Microsoft Dynamics Community team interviews key Microsoft constituents around the Microsoft Dynamics Convergence event in Atlanta from April 24 - 27, 2010.

    View the video corresponding to the topic that interests you to learn more about the benefits and opportunities available at the premier Microsoft Dynamics event that all customers and partners should attend.

    Check back on PartnerSource for new Convergence videos added weekly!

    --Kevin

  • Microsoft Dynamics Partner Community Blog

    Pinpoint Webcast: How to Generate Sales Leads Through Microsoft Pinpoint

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    Microsoft Pinpoint helps you connect with business customers who need your software and services built on Microsoft technologies. In this one-hour webcast, you’ll learn how to maximize your presence in the Pinpoint marketplace to build business partnerships and get more sales leads.

    Webcast Topics:

    • Leverage Pinpoint’s powerful features to increase customer connections.
    • Learn best practices for creating a profile that generates more—and more relevant—leads.
    • Improve your rankings in search results with customer ratings and reviews.

    The event takes place Monday, March 15, 2010 at 11am Eastern / 8 am Pacific. 

    For more details and to register, click here!

    --Kevin

  • Microsoft Dynamics Partner Community Blog

    Business Turnaround Campaign for Microsoft Dynamics ERP

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    I wrote about a new promotion -- Welcome to Microsoft Dynamics License ERP Offer -- back on January 13, 2010, and now we have launched additional resources and activities to move many of these legacy customers to Microsoft Dynamics. Check out the campaign website, and familiarize yourself with all of the messaging.

    Objective:

    The Business Turnaround Campaign is an initiative to win back Real World, GPA, and Solomon legacy customers and reintroduce them to what Microsoft now has to offer in terms of business management solutions.

    Background:

    With the launch of Great Plains Accounting (GPA) in 1982 and the purchase of RealWorld Software in early 2000, Great Plains Software was one of the leading midmarket application vendors at the time. Many of the Real World and GPA customers have moved to Microsoft Dynamics GP (formerly Great Plains) and are highly satisfied customers.

    If your customers have continued to use Real World, GPA or purchased other business management software, Microsoft Dynamics GP may be the perfect way to revitalize their business.

    Microsoft Dynamics GP provides your customers with solutions that go beyond financial management to reflect the way people actually work—the tasks they perform, the information they use, the tools and formats that make sense for their individual jobs and help them work more productively. The guiding principles behind Microsoft Dynamics GP are designed to meet those needs and can help your customers experience a better outlook for their business.

    Campaign Activities:

    • Direct Mail Communications. A direct mail announcement was mailed to GPA, Real World, and Solomon legacy customers during the second week of February to create awareness around benefits of returning to Microsoft GP and SL business management solutions.
    • Call Blitz. In some regions during the months of February and March, partners will participate in call blitz for Real World, GPA and SL accounts in order to follow up on the direct mail piece customers will have already received.
    • Offer. The campaign directly correlates with the Welcome to Microsoft Dynamics License ERP offer.
    • Email. A follow-up email will be launched mid-March targeting legacy customers with a valid email contact.

    Visit PartnerSource for complete details.

    --Kevin

  • Microsoft Dynamics Partner Community Blog

    Prepare Demo Hardware for Dynamics GP 2010 Technical Demo Toolkits/Virtual Machines

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    This morning we kick off the Microsoft Dynamics GP 2010 Sales Presales Readiness Roadshow in Chicago, IL. This one-day class will provide tips and tricks for Microsoft Dynamics GP 2010 customer conversations, and help you build the right marketing messages. This class is designed to help you better position and sell Microsoft Dynamics GP 2010 and provide customers and prospects details on the product strengths.

    The roadshow takes the rest of the week off then continues next week in 9 additional cities, and continues throughout the month of March.

    Also, the Microsoft Dynamics GP team has released some guidance around hardware requirements for demonstration resources:

    A new Microsoft Dynamics GP 2010 Beta Technical Demonstration Toolkit\Virtual Machine\VPC will be provided in February for partners, including multiple virtual machines to accommodate the new technical requirements associated with the introduction of Microsoft Office SharePoint Server 2010 (which will be 64-Bit only.)

    This means you will want to make sure you and your partners are prepared to demonstrate the full feature list of Microsoft Dynamics GP 2010 for existing and prospective customers!

    With this exciting new release, there will be a NEED to upgrade your demonstration hardware (i.e. laptops - if you have not already done so) to 64-Bit hardware (NOTE: Microsoft Office SharePoint Server 2010 will only run on 64 - Bit hardware.)

    Visit PartnerSource, for complete hardware specifications.

    --Kevin

  • Microsoft Dynamics Partner Community Blog

    WPC 2010 Save the Date & Pre-Conference Survey

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    Mark your calendar and save the dates of July 11-15, 2010 for Microsoft Worldwide Partner Conference 2010 (WPC), in Washington, D.C. Each year, WPC brings together Microsoft executives, team members, and partners from around the world in a forum for mutual learning, networking, and celebration.

    Conference Timeline

    • FebruaryPre-Registration Online Survey (you could win a Zune!)
    • February – Submit Your Company’s Solution for an Award (details forthcoming on DigitalWPC)
    • March – Sponsorship and Exhibition Opportunities Announced
    • March/April – Conference Registration and WPC Connect
    • June – Build Your Schedule and WPC Connect
    • July 11-15 – Conference takes place

    The Microsoft U.S. partner team is in full planning mode for the Conference, and your feedback can help shape our presence. Do you have a suggested topic for the U.S. keynote, an idea for improving how you network with other partners, a request about the U.S. lounge? Take our quick Pre-Registration online survey this month. Complete this survey by February 26, 2010, and you could be eligible for a chance* to win one of three Zune HDs we are giving away.

    I hope you will plan to join us for this year’s Conference, and take the opportunity to help us shape your experience by completing the survey.

    *NO PURCHASE NECESSARY. Company must have a valid Microsoft Partner Network ID to participate; entrant must be a legal resident of the 50 United States or District of Columbia and 18 years of age or older at time of entry. Enter by 2-26-10 at 11:59 PM Pacific Time. For Official Rules including prize descriptions visit https://partner.microsoft.com/US/40130731. Void where prohibited.

    --Kevin

  • Microsoft Dynamics Partner Community Blog

    Convergence 2010 Existing Customer Offer for Microsoft Dynamics ERP

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    The momentum continues to build for the Microsoft Dynamics Convergence conference coming to Atlanta, GA April 24-27. Gold, Silver and Bronze sponsorships are sold out. And there are only a few exhibitor spots remaining. I'm also happy to announced that we now have an existing customer offer available for Convergence attendees!!

    Convergence 2010 Sales Attendee Offer

    Microsoft Dynamics GP, Microsoft Dynamics SL, Microsoft Dynamics NAV, and Microsoft Dynamics AX customers who attend Convergence 2010 are eligible to receive up to a 20% discount when:

    • Acquiring additional users
    • Acquiring additional modules/granules
    • Transitioning between Microsoft Dynamics product lines, editions or Licensing Models (LMT)

    Visit PartnerSource for complete Terms & Conditions.

    --Kevin

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