Peter A. Jensen
I have been with Microsoft since 2002, but I have been with Dynamics even longer, starting out with a Dynamics NAV partner in 1992. I currently lead the Partner Programs team in the US Dynamics organization and look forward to keeping in touch with the US Dynamics Partner Community on this blog.
Direct your customers and prospects to experience Microsoft Dynamics CRM in a virtual environment.
Microsoft Dynamics CRM has transformed the way many companies secure and retain their most valuable asset - loyal, satisfied customers. Learn how Microsoft Dynamic CRM's innovative functionality in Sales Force Automation and Customer Service make it an effective way to stay in touch with customers and drive business goals by experiencing the product in a virtual environment called a test drive.
The Microsoft Dynamics CRM Test Drive is enabled for the following functionality:
FY10 Campaign Development Fund allocations have been determined and eligible partners will be notified by their Microsoft field representative. The CDF administration website will be updated and available for partner access on or around August 24th. Partners are no longer required to provide individual campaigns on the CDF administration site. Instead, marketing plans and the estimated quarterly expenditure will be captured as part of business planning discussions with your Partner Account Manager (PAM). The ability to enter expense reimbursement claims will be enabled upon confirmation that business planning has been completed beginning after September 4. Click here for more information on the requirements for qualifying FY10 CDF.
Recently, I used the "Events" application feature within LinkedIn to promote some of our Microsoft partner readiness activities. Lately, I've seen an uptick in the use of this feature. I'm wondering if any one else has noticed this or has leveraged this technology.
With LinkedIn Events you can gain insight into events that your connections are managing and attending, plus schedule your own activities. In fact, I found out about a LinkedIn training session through this feature that was attended by close to 100 individuals mostly from my network of Connections. As more individuals registered for this specific event, more awareness was generated through the expanded connections. Partners may find this an additional option for lead generation activities.
If you wish to connect on LinkedIn, you can view my profile here.
The Microsoft Dynamics ISV Playbook is intended as a resource for you to use as you explore becoming an independent software vendor (ISV) for Microsoft Dynamics. It is also intended as a roadmap for new ISVs as you begin your partnership with Microsoft Dynamics to help you understand the decision points you will encounter as you build your solution, certify it and market it throughout the Microsoft ecosystem. Lastly this document can be used as a resource if you are already a Microsoft Dynamics partner and are considering creating functionality to address vertical market needs.
How This Guide is Organized
The structure of the Microsoft Dynamics ISV Playbook follows our taxonomy for ISVs in that as a new Microsoft Dynamics ISV or existing partner considering developing functionality on a Microsoft Dynamics platform you need to Learn, Build, Test and Market your solution. Each section provides you with comprehensive sources that will help you along each stage as you develop your relationship with Microsoft.
How You Should Use this Guide
We hope you find this guide helpful as you begin your relationship as an ISV with Microsoft Dynamics. This document is intended as a companion to the Microsoft Dynamics Partner Playbook which all ISVs should familiarize themselves with and is referred to extensively throughout this playbook.
The ISV Playbook covers many facets of your interactions with Microsoft and the Microsoft Dynamics product line. Your engagement model, the application platform(s) you choose as well as the development model you select will influence which content in this document is most relevant to your organization. Where we best can, we’ve provided helpful delineation of the content for Reselling ISVs and Influencing ISVs.
For example, some partners may elect to resell the Microsoft Dynamics application along with their specific solution functionality that they have added using the Microsoft Dynamics toolset, extending the core functionality natively. For this ISV model, you should look for sections that are labeled as applicable to RESELLING ISVs. Likewise some ISV organizations may not be selling Microsoft Dynamics directly but instead provide your solution as a companion product that integrates. These ISVs would look for content specifically for NON RESELLING ISVs.
Thanks to all those partners who attended our recent Worldwide Partner Conference in New Orleans, if that event is any indication of things to come, 2010 promises to be a very exciting year for all of us.We had an outstanding program for our partners this year. The Value Keynotes for Dynamics were very well attended and received. We had somewhere in the neighborhood of 2,000 attendees across the two sessions. Doug Kennedy presented the FY10+ Microsoft Dynamics Partner Strategy. And Kirill Tatarinov presented a competitive framework for how we will compete with the Bandits, the Zombies, and the Dark Force.
We had 17 dedicated Microsoft Dynamics breakout sessions played to mostly packed rooms. All the sessions focused on effective sales and marketing, as well as specific business strategies and market insights related to Microsoft Dynamics ERP and CRM solutions. More than 25 Dynamics partners were presenting with us on stage! Judging by the feedback we received, partners found these sessions to be highly informative, relevant, and useful. If you missed any, or weren't able to attend the conference, check out the presentations here.
Please let us know if you have any questions or feedback to any of the sessions. We would be happy to hear from you. Give us your feedback.
Directions 2009 celebrates its 5th annual conference, as a channel driven event focused 100% on partners and Microsoft Dynamics NAV. The content is created as a result of partner feedback to enable the channel to drive sales, enhance their product knowledge and skills, explore the latest ISV solutions, learn and apply "Best Business Practices", as well as interact with peers to compare notes and learn what is working for others.
Partners are all operating under the current cloud of a challenged economy and are carefully evaluating each business investment they make. It is with this in mind that this year’s Directions is focused on strategic content that will make your investment and participation in Directions a wise and profitable choice.
The theme of "Fueling Success" and the enriched strategic content they are creating will provide ideas, knowledge, and tangible tools that will make this event one of the best conferences you could attend. Your participation in Directions 2009 will enable you to learn from the best and brightest in the industry and energize your thinking to achieve a more successful business.
Take some time to review the agenda & sessions, and take advantage of the early bird conference fee by registering before Sept 1, 2009.
Make plans to attend the Microsoft Dynamics GP Technical Conference, November 9 - 11, 2009. This conference will provide learning opportunities for the developer and highly technical community.
All events will be held on the Microsoft Fargo Campus, in the Commons Building in the Dakota multi-purpose rooms unless otherwise noted.
This event is focused on the product, development tools, best practices and other technical subject matter for Microsoft Dynamics GP. Partners are advised to send developers, implementers, and other technical resources. Specific conference objectives include:
Register early and save! If you register before Friday, September 18, at 11:59pm PT, you'll be able to attend the event at the discounted rate of $495. Registrations received on Saturday, September 19, until the start of the event will be charged at the full conference fee of $595.
The Partner Event provides partners with an excellent opportunity to network, learn, and share ideas in an open and inviting atmosphere. The next event is scheduled September 20-22, 2009, in Fargo, ND.
Check out These SpeakersPresenters and updated abstracts for the sales, marketing, and leadership-focused workshops are now posted online. You can check out the information by track here and workshop timeslots will be posted soon!
Click here for more information about the conference, including the always exciting Sunrise Scramble.
For FY10, we’ve made big enhancements designed to help you grow your Microsoft Dynamics CRM business. From August 3 through December 31, 2009, eligible partners can take advantage of Microsoft funding to subsidize PoC services costs for Microsoft Dynamics CRM Online, On-Premise, and Partner-Hosted solutions.
Take hold of a big, bold seeding and Proof of Concept program for Microsoft Dynamics CRM:
Microsoft Dynamics CRM Online, On-Premise & Partner-Hosted Partner Services Reimbursement Program
We’ve realized great results with our FY09 seeding and Proof of Concept (PoC) program. For FY10, we’ve made big enhancements designed to help you grow your Microsoft Dynamics CRM business. Along with continuing the 6-month seed trial offer, Microsoft is making deeper, richer investments in the PoC program that can empower you to make Microsoft Dynamics CRM THE solution of choice for customers.Here’s our offer to you: From August 3 through December 31, 2009, eligible partners can take advantage of Microsoft funding to subsidize PoC services costs for Microsoft Dynamics CRM Online, On-Premise, and Partner-Hosted solutions. You’ll want to act quickly—here’s a great opportunity to offer customers cost savings, capture high-volume seat purchases, and establish ongoing services revenue streams.
Microsoft Dynamics partners from throughout North America will converge in Chicago September 12-14 for GP Partner Connections 2009, one of the largest independent gathering of its kind.
Implementation Professionals, Consultants, and Technical Sales Engineers specializing in Microsoft Dynamics GP, have joined forces to form a new partner network that will help establish better lines of communication and improve the overall competency for GP Partner organizations. GP Partner Connections is an independent group established with the mission to share knowledge and best practices within the overall partner community in an effort to "raise the tide" of competency across the channel.
The group's emergence led to the Connections Conference. This conference is unique because it is produced exclusively by and for partners of Microsoft Dynamics GP. The conference offers a wide range of education and professional training programs in a cost-effective package. Participants will walk away with tangible knowledge and insight to make them more productive for their clients' implementations to help increase each partner's profitability. For its inaugural year, the Conference will occur in conjunction with the Dynamics GP User Group Summit, providing the greatest opportunity for partners attending the Summit to get involved in the GP Partner Connections Conference.
Visit the Connections Conference information pages to see the specific educational sessions offered. Invest a few days in September to join this exceptional professional development conference and come back recharged with fresh ideas and proven ways to support your clients.
Visit the Conference website for more information and to register. ISV partners are also welcome to attend. If you are interested in marketing to this group, please send an email to Sponsorship.