As part of SharePoint 2010, we have created a set of features to help you collect, report, and analyze the usage and effectiveness of your SharePoint 2010 deployment. These features are a part of the Web Analytics capabilities of SharePoint 2010. The overview of the Web Analytics features in SharePoint 2010 was presented in this blog post.
This blog post delves deeper into the various metrics available to analyze the site usage data. There are three categories of the SharePoint Web Analytics reports: Traffic, Search, and Inventory. The reports are aggregated for various SharePoint entities like Site, Site Collection, and Web Application for each farm. Further, reports are also aggregated per search service application. By default, the reports show the data for a period of 30 days but you can change the time period to view data for up to 25 months by going to ‘Analyze’ tab in the Ribbon UI.
Visually we show the metrics in one of the two ways: trend reports and rank reports. A trend report shows how a particular metric is doing over a period of time. While a rank report, shows the top 2000 results for a particular metric. Figures 1 and 2 show examples of a trend and rank report respectively. That’s not all; you can further analyze the reports by applying filters like string match in the URL, user name, queries, browser and others.
Figure 1: Example of a Trend Report showing Number of Page Views for each day for a default period of 30 days.
Figure 2: Example of a Rank Report showing the Top Pages sorted on the Number of Page Views for a default period of 30 days.
What follows is an overview of each type of the report and the associated metrics. Also, summarized are the kind of reports available for each level of aggregation i.e. Site, Site Collection and Web Application and Search Service Application.
The traffic reports capture the user behavior information related to total clicks, frequent users, popular pages, and information about navigation to and from the current SharePoint component.
Search Service Application
Number of Page Views
Number of Unique Visitors
Number of Referrers
Table 1: Summary of the traffic reports availability at different SharePoint hierarchy levels
The search reports capture the user behavior information related to the queries on the site.
Number of Queries
No Result Queries
Best Bet Usage
Best Bet Suggestions
Best Bet Suggestion Action History
Table 2: Summary of the search reports availability at different SharePoint component hierarchy levels
The inventory reports are targeted to help the site administrators in managing the site by keeping track of the site structure and storage and version issues.
Number of Site Collections
Number of Sites
Top Site Production Versions
Top Site Languages
Table 3: Summary of Inventory Reports availability at different SharePoint component hierarchy levels
Keep an eye out for more blogs on customizing the reports using Excel, using workflow feature to scheduled reports and alerts and adding the ‘What’s Popular’ Web Part to your pages.