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The agenda for the Microsoft Australia Partner Conference (APC) has been published, and it’s pretty comprehensive.

There’s a wide choice of tracks available, and they break down into three different types

  • Focus and advice on customer segments
    • Public Sector - including specific sessions for Education, Health etc
    • Enterprise Solutions and customers - addressing the top concerns of major customers, such as the consumerisation of IT, and the switch to the Cloud
    • Small and Midsized Business - with real stories of how you can accelerate your business sales using Cloud
  • Focus and advice on products/technologies
    • ISV and Solution Developer - which will focus on specific advice for partners developing their own applications business through the Microsoft Cloud, and new devices
    • Dynamics - covering the growth of, and applications for, CRM systems
    • OEM - looking at today’s and tomorrow’s hardware devices
  • Focus on your own business
    • Sales and Marketing - advice and case studies to help you develop your sales and marketing capability
    • Microsoft Partner Network - practical information on how to activate the benefits of the MPN, such as internal user rights for Cloud and CRM services
    • Human Resources - including advice on recruitment strategies in today’s market

Download the full detail of the APC 2011 Track Sessions here

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Find out more about APC 2011, and how to register

Don’t forget if you’re a Gold or Silver Competency Partner, then you get your first ticket free, saving you up to $1,496.