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August, 2011 - Education - Site Home - MSDN Blogs
The Australian Education Blog
Ray Fleming's take on what's interesting in Education IT in Australia

August, 2011

  • Education

    CRM in Education - University of Teesside video case study

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    When I think about CRM in education, my first reaction tends towards managing the student relationship - a version of a super Student Management System. But the more case studies I come across, the more I realise that there is a very broad spread of uses for a CRM system in education (like Kiel’s and Curtin’s examples)

    The University of Teesside are using their Microsoft Dynamics CRM system for managing their employer engagements - to expand their relationship local businesses, and to increase their revenues from business sources. In the case study they talk about the benefits of helping colleagues to collaborate in their activities, as well as improving the targeting of their activities - and improve the ability to be able to use the data to build reports for business intelligence - for example, to see which industry areas they are most actively working in, and where future target projects should be focused.\

    The University of Teesside case study of CRM in education

    Learn MoreFind all 'CRM in Education' articles on this blog

  • Education

    And the APC Education Partner of the Year Finalists are…

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    MAPA Awards banner

    The Microsoft Australian Partner Conference is getting closer - and so are the Australian Partner Awards. We’ve just released the list of the Awards finalists, and the Microsoft Australia “Education Partner of the Year” Finalists are three partners who have each been able to make spectacular contributions to the success of their educational customers over the last 12 months. In alphabetical order, they are:

    • Dimension Data
    • Janison
    • OBS

    We won’t know the ultimate winner until the Award ceremony on the main stage at the Conference on 23rd August, and hopefully you’re going to be there to help celebrate? (Full list of all Awards Finalists here)

    Learn MoreFind out more about Education at the Microsoft Australia Partner Conference

  • Education

    The University of Applied Sciences Kiel and CRM in education

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    There’s a growing number of case studies on customer relationship management (CRM) in education around. For example, when the Kiel University of Applied Sciences wanted a technology partner to provide CRM software for engineering students to learn about sales systems used in the workplace, they chose Microsoft Dynamics.

    Kiel University of Applied Sciences in northern Germany has 5,600 students across six faculties, including the Faculty of Computer Science and Electrical Engineering and the Department of Mechanical Engineering. It has a reputation for innovative degree courses with intensive modularized learning in small groups. The university’s engineering faculties customise their curriculum to meet the needs of local employers for graduate recruits with a particular emphasis on IT skills.

    In the Department of Mechanical Engineering, Prof. Dr. Rainer Geisler wanted to get a group of 80 students using the same technology on the course that they will later use in the workplace - to give them an employment advantage.

      Our feedback from local employers is that they want to recruit graduates with hands-on IT skills in CRM technology. eCONNEX and Microsoft Dynamics CRM have helped fill this gap in our curriculum.  

    The university is particularly proud of producing a first generation of graduates who are skilled in technology-rich sales and marketing techniques, as well as e-procurement - which reflects on their teaching reputation.

    This case study is similar to the CRM in education project at Curtin University in Australia, where they are using the Microsoft Dynamics CRM with students to manage their industry engagements. For more details of Kiel’s project, have a quick read the 'University of Applied Sciences Kiel' case study.

    Both of these projects are being used by students, as part of their courses. More commonly in Australia, CRM systems in education are being used for student lifecycle management - especially recruitment and Alumni management. I’ll keep my eyes peeled for good case studies on those areas too.

    Learn More

    CRM in Education

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