Varsity Outreach, a US-based marketing agency specialising in Facebook marketing for colleges and universities in North America, has just released a survey ‘Facebook in Admissions’ from 150 colleges across the US. The survey, called ‘Facebook and admissions’ contains a good insight into the use and management of social media in student recruitment.
It makes interesting reading because of the insight it gives into the potential complexity of university student recruitment in a competitive marketplace - something that’s going to be more and more topical here as the student cap is lifted. And it’s also relevant to the future of CRM in education, as the student recruitment process becomes more fragmented.
Here’s some of the headlines that I took away from the report - but I’d heavily recommend reading it yourself as there is so much additional information within it:
My reflection on this survey is that it hints that student recruitment processes through social media currently aren’t well integrated into the ‘mainstream’ student recruitment processes in most institutions. And yet I know that it can be done really well, and monitored and measured effectively. I wonder if Australian institutions are ahead of or behind North American ones?
I’m working on setting up a roundtable discussion in Sydney about the use of CRM in education, and I think that this would make a great discussion topic for it. Anybody interested in participating and sharing their experiences?
Download the Varsity Outreach Whitepaper - Facebook and Admissions