I’ve just been watching a video case study I thought was worth sharing, of Liberty University, in the US, who have been using the Dynamics CRM system to manage their student lifecycle - from recruitment, to their time on campus, and then through to alumni.

It’s interesting to hear the university staff talk about the student lifecycle, for example - how they are able to manage students at-risk of dropping out - by tracking interactions and their academic progress, and to then intervene before there are issues that get worse. They also talk about how they are able to present the right profile of the university to students, to match their interests and goals.