APC 2012 DatesWe’ve just released the dates for the Microsoft Australia Partner Conference 2012, which is going to be on 4th to 6th September, and this year we’re going to Brisbane. We haven’t yet published the agenda, or the website for APC bookings, so keep an eye out here for that in the future. But for the moment, put the dates in your diary.

With such a big year of product announcements and industry changes, then there’s no doubt that there will be lots of key news at the conference, and plenty of opportunities to explore new product and service opportunities.

Why should Education partners send their sales team to APC?

For education partners, there will be lots of significant reasons to attend that will help you to be more effective in your sales and marketing over the next year. For example, in 2011:

  • Every one of our key Education Account Managers attended the conference, and dozens of partners arranged 1:1 briefings with the team, helping them to understand key customers and the ways that we can work together in sales opportunities.
  • The two Education sessions on the second day of the conference were rated as amongst the top five sessions out of the 100+ delivered at the conference, and contained a really deep dive into the education market, and our strategies for the year ahead
  • We announced the Education Partner of the Year, and connected with many of the other finalists to help them to spread the message about their innovative solutions

If you have any doubts about convincing colleagues of the value of your business and extended team attending the APC 2012, then maybe have a read of the detail from the education breakout sessions – and the information that we covered. I wrote it all up in a series of nine APC blog posts here:

Last year we got some really good feedback from Education partners to the way that we had managed to increase the value of the conference for Education Partners, and this year we know we’ve got a lot to live up to, based on your feedback. So you can be sure that if you’re investing in the time to attend, we’re going to make sure that we invest in making it as valuable as possible.