We’ve just released the dates for the Microsoft Australia Partner Conference 2012, which is going to be on 4th to 6th September, and this year we’re going to Brisbane. We haven’t yet published the agenda, or the website for APC bookings, so keep an eye out here for that in the future. But for the moment, put the dates in your diary.
With such a big year of product announcements and industry changes, then there’s no doubt that there will be lots of key news at the conference, and plenty of opportunities to explore new product and service opportunities.
For education partners, there will be lots of significant reasons to attend that will help you to be more effective in your sales and marketing over the next year. For example, in 2011:
If you have any doubts about convincing colleagues of the value of your business and extended team attending the APC 2012, then maybe have a read of the detail from the education breakout sessions – and the information that we covered. I wrote it all up in a series of nine APC blog posts here:
Last year we got some really good feedback from Education partners to the way that we had managed to increase the value of the conference for Education Partners, and this year we know we’ve got a lot to live up to, based on your feedback. So you can be sure that if you’re investing in the time to attend, we’re going to make sure that we invest in making it as valuable as possible.