Remember Shift Happens, from five years ago? Of course, it spawned a lot of similar style presentations, and they're still rolling on today - many with the same soundtracks. Here's an interesting one that would wake up the start of a conference or meeting, from Erik Qualman (author of socialnomics), about the impact of social media on sharing of information. I thought it was worth sharing because I noticed lots of paid advertising for schools, universities and colleges over the last few months – and yet, according to Erik, social media is probably more important than all of that:
Do you like what they are saying about your brand? You better…
90% of consumers trust peer recommendations.
Only 14% trust advertisements.
Although I know that most education institutions in Australia have a social media presence, I wonder how many see it as an equal partner with conventional marketing? The quote above is just one of the stats from Erik's Social Media 2013 video:
There's no shortage of quotes in the video that I'm sure could be debated, like "The ROI of Social Media is Your Business Will Still Exist in 5 years", but if what your looking for is a rousing call to action for things to be different, then