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The Education Blog
Ray Fleming's take on what's interesting in Education IT in Australia

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  • Blog Post: Using CRM to manage student lifecycles

    We’re just about to enter a new academic year, with just over half a million Australian students just about to start their first year at university. They’ve gone through (or are still going through) a process to select their course and university, and to enrol and be ready for next month’s...
  • Blog Post: Find out what's new for education customers in Dynamics CRM 2013

    There are now many education customers in Australia using the Dynamics CRM system for a whole range of different scenarios - student recruitment, alumni management, donation management, student retention, case management, event management, even OH&S processes. So the launch events for Dynamics CRM...
  • Blog Post: The challenge of student retention–how early do universities spot students at risk

    I’ve been chatting with Jon Ryder at XMPro in the UK, who has been working with British universities on projects for student engagement and retention. I’ve also been working with Microsoft Education partners in Australia on the same challenge, and their solutions which help universities and TAFEs identify...
  • Blog Post: University of New England heads to Lync for 23,000 students and staff

    Last week we were able to announce the news that the University of New England, in Armidale in northern New South Wales, has become the latest big education customer to use Microsoft Lync for real-time communications. It will become the way that their 23,000 students and staff can collaborate and communicate...
  • Blog Post: Using Microsoft translation tools in education

    For years, the challenge of creating and managing translations of content and curriculum has been looked at by people in the academic/tech world as “too hard, I’ll look at it later”. And yet, with $15 billion of revenue for Australian universities and TAFEs coming from international students, perhaps...
  • Blog Post: Reducing friction for international student recruitment with unified communications

    Two weeks ago I explained why Lync and Skype are joined together , and some examples of how it will be useful in education. In a nutshell, it allows you (and your external users) to connect conversations between your own Lync system and consumer Skype users – typically the kind of software students and...
  • Blog Post: Education is still Australia’s biggest services export

    According to the latest data on international trade from the Australian Bureau of Statistics , education services are still Australia’s largest services export, with a $15bn revenue in 2012. Whilst this is $3bn ahead of the next largest export (personal travel services), it’s still a big drop from the...
  • Blog Post: Do the 2013 top CRM trends apply to education institutions too?

    The use of generic CRM systems within higher education is growing rapidly, at the expense of dedicated proprietary systems that are built for a specific task. The reason for this is that the use cases are changing very fast, as higher education goes through a period of rapid expansion and delivery change...
  • Blog Post: Social media and student recruitment–why is it so important?

    Remember Shift Happens , from five years ago? Of course, it spawned a lot of similar style presentations, and they're still rolling on today - many with the same soundtracks. Here's an interesting one that would wake up the start of a conference or meeting, from Erik Qualman (author of socialnomics)...
  • Blog Post: The biggest factor affecting student retention happens before the student arrives

    I've been in a lot of discussions about CRM for student recruitment and student retention systems in the last month, and today I'm spending the day in a planning workshop, so I thought I'd share a controversial thought bouncing around my brain about higher education student attrition: There’s plenty...
  • Blog Post: Making student recruitment and retention systems more user-friendly

    As we move towards a more consumer-centric world of IT in education – for example, as BYOD (Bring Your Own Device) models are sprouting right across Higher Education, TAFE and schools – there's pressure too on the big enterprise systems that users are forced to use (finance, CRM, management reporting...
  • Blog Post: Update 2: Windows 8 Education apps in the Windows Store

    I thought this week I'd highlight three Windows 8 education apps that have been created by universities - DePaul University – College of Computing and Digital Media Windows Store link for DePaul University Windows 8 app The DePaul College of Computing and Digital Media Windows Store App...
  • Blog Post: Top 5 factors which affect student retention in Higher Education

    I've been doing some work recently on student retention and student attrition in higher education. You might have seen me writing about a Tribal presentation on data sources for inputs on student retention business intelligence systems . That work has also included an analysis across a number of different...
  • Blog Post: International student numbers continue to fall in Australia

    Last July, I wrote about the decline in international students in Australian universities . A Deloitte analysis showed a decline in 2010 and 2011, because of tighter visa rules, the strength of the Australian dollar and more international competition for students. And they were forecasting 2012 to be...
  • Blog Post: All Australian Universities on Twitter

    As you know, I've been doing some research, to look at which universities in Australia are using Twitter. I couldn't find a list of them nationally, so I've had to go look up each one individually. I started with some of the states, but have now completed the full list for Australia. Some universities...
  • Blog Post: Western Australia Universities on Twitter

    I've just been doing some research, to look at which universities in Australia are using Twitter. I couldn't find a list of them nationally, so I've had to go look up each one individually. I've started with universities on Twitter in New South Wales , Victoria and Queensland , and have now sorted this...
  • Blog Post: Queensland Universities on Twitter

    I've just been doing some research, to look at which universities in Australia are using Twitter. I couldn't find a list of them nationally, so I've had to go look up each one individually. I've started with New South Wales universities on Twitter , then covered Victoria universities on Twitter , and...
  • Blog Post: Victoria Universities on Twitter

    I've just been doing some research, to look at which universities in Australia are using Twitter. I couldn't find a list of them nationally, so I've had to go look up each one individually. I started with university Twitter accounts for New South Wales , and now have moved on to Victoria. Some universities...
  • Blog Post: New South Wales Universities on Twitter

    I've just been doing some research, to look at which universities in Australia are using Twitter. I couldn't find a list of them nationally, so I've had to go look up each one individually. I've started with New South Wales, but will look for the other states too. Some universities had lots of different...
  • Blog Post: Tracking prospective students from clicks to campus–student recruitment online

    I was chatting with a university recruiter, who's a user of Microsoft Dynamics CRM in education in Australia, recently about the way that they are tracking student recruitment through their system. They were showing me the way that they can track campaigns to recruit students. Their goal is to ensure...
  • Blog Post: 3 classroom ideas with Photosynth for Windows Phone

    A couple of weeks ago we released Photosynth for the Windows Phone. So now you can create 360-degree panoramas straight from your phone, and publish them onto the web. You can either get it from this link (or even easier, just print the Search button on your Windows Phone and point it at this QR Code...
  • Blog Post: Dynamics CRM in Education–10 slides in 10 minutes

    I’ve just provided a brief 10 minute overview to our CRM partners about the use of CRM systems in Education within Australia. It isn’t a detailed presentation that’s intended to provide all the answers to everything – it’s more of a quick introduction into the use of CRM within Education institutions...
  • Blog Post: How to use keywords to recruit students

    Late last year, I ran some workshops for some Microsoft education partners, focusing on reaching more customers through blogging and other online engagement (for many, the reality is that their potential customers simply don’t know that they are there, and what services they offer). One of the areas...
  • Blog Post: Using a CRM system to support effective parental engagement

    From the articles I’ve previously written you’ll know I’m interested in CRM in education , so I thought you might be interested in this case study from the US, of the National Heritage Academies (NHA) – a group of charter schools – that is using CRM to support performance management and supporting parental...
  • Blog Post: How to use twitter to recruit students

    The Genuis Recruiter (who sell social media services to universities recruiting international students) has a well-written blog with useful hints and data on recruiting international students in higher education. If it’s in your role to think about expanding your student base in a university or TAFE...
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