BizSpark EXPRESSWAY Network Forum
26 June 2013

Marketing Makes Money

What is your strategy to get into your customers headspace?

BizSpark EXPRESSWAY Network forums are held for the board and senior management of innovative, high growth SMEs to share ideas, explore opportunities and learn from industry experts about disciplines essential to commercial success.

May 2013 key note address: John Kochanski – CEO Prodigy+ Marketing

With over 30 years refining and driving business growth from the front end of companies engaged in the commercial and consumer sectors, John provides and delivers practical marketing results, in a constantly changing and economically challenged world.  John is an inspirational speaker who will challenge what you think you know about marketing. Not to be missed!

The EXPRESSWAY Network member business case for May will be: Flowbiz Pty Ltd

Q&A session will address:

  • what is marketing?
  • where does the brand fit into the marketing strategy and what is a brand statement?
  • who is the target audience – what message and what tools to use?
  • what influence does the digital economy have on your marketing?
  • how many marketing $ are enough?

Q&A panel members will include:

  • Frederique Dennison   Partner Business Manager, Microsoft Pty Ltd
  • John Kochanski          CEO, Prodigy+ Marketing  - Marketing Makes Money
  • Peter Florentzos          Director Florentzos Design  - Branding: Design as Strategy
  • Ron Jackson               Investor & mentor - Who should be the marketer in your business?
  • Terry Sinkinson             Managing Director, Flowbiz Pty Ltd trading as Workflow Connect

Date:                             Wednesday 26 June 2013

Times:                           11:15 am registration for 11:30 am start – 1:30 pm close

Venue:                           Microsoft Innovation Centre, Level 28,400 George Street, BRISBANE

Lunch:                           Light lunch provided

Cost:                             No cost

RSVP:                            Monday 24 June 2013 (Places are limited so please register early)

Registration:                 Click this link to RSVP REGISTRATION or for more information contact qmic@microsoft.com.