Very interesting paper by Danyel Fisher on what users are looking at when using Virtual Earth - one interesting piece was the very bright spot on the shores of Lake Washington that points out Bill Gates house.

How We Watch the City: Popularity and Online Maps

One way of conceptualizing physical spaces is to look at where people notice, remember, or note them. Computer-assisted methods give us new tools based on implicit, rather than explicit, data about how users have examined and travelled online through cities. “Hotmap” is a tool that visualizes how people have used maps.live.com, an interactive mapping service, looking at what parts of the maps they find most compelling.

Source: How We Watch the City: Popularity and Online Maps

Cross Posted from Dan Fay's Blog (http://blogs.msdn.com/dan_fay)