In case you missed this press release, we just announced that H.264 support is coming to both Silverlight and Expression Encoder.

Later this week, at the International Broadcasting Conference (IBC) 2008 in Amsterdam, Microsoft Corp. will demonstrate an important new capability for Silverlight - playback of H.264-based video. H264 is a standard video specification that delivers high-definition video over a variety of delivery channels. During the event, Microsoft will also highlight how customers in Europe are reaping the benefits of adopting Silverlight.

At IBC 2008 we will be demonstrating a technology preview of H.264 video and Advanced Audio Coding (AAC) audio playback support in Silverlight, and H.264 authoring using Microsoft Expression Encoder and Windows Server 2008 for delivery. Until now, Silverlight has supported the SMPTE VC-1 and Windows Media formats, as well as MP3 for audio, enabling customers to take advantage of broad support across the Windows Media ecosystem, including third-party tools, service providers and content delivery networks.

We’ll be talking more about the next release of Expression Encoder at Streaming Media West 2008 in a couple of weeks time.