Yesterday's Financial Times article Microsoft drops US HealthVault profit plans has been making its way through the social media machine with remarkable efficiency --- it's appeared at least a couple of dozen times on my Twitter feed already.
Problem is, the article misses its mark, since our strategy hasn't changed since launch.
HealthVault is part of our overall business, but we've never intended to "make a profit" on it as a standalone product in the United States. Since day one, we've talked about this as part of the design principles of HealthVault in the US. Here's a slide I presented during the first HealthVault Developers Conference in 2008, just a couple of months after we debuted the platform:
HealthVault is an important and core part of our end-to-end strategy for connecting care across the healthcare ecosystem. Together with our enterprise products, it enables true patient-centric care and understanding. And yes, it is core to our business model in at least three key ways:
The article also indicates that we charged CMS for our integration of Blue Button data into HealthVault. This too is inaccurate --- we did this work on our own, to help enable veterans and Medicare beneficiaries to manage their health and wellness by using HealthVault and HealthVault-connected applications like the Mayo Clinic Health Manager.
Microsoft is really quite good at staying the course with a good idea. HealthVault has already played a key role in shifting the international dialogue about the individual's right to understand and participate actively in their own care. Our open ecosystem is a critical factor in that success and in the growing momentum we're riding worldwide. Still staying on target!