Insurance industry momentum to Microsoft, at least if booth banners at ACORD are anything to go by. The Insurance Value Chain made its debut in Las Vegas with 60 participating partners, and it was hard to avoid the bright IVC banners on partner booths across the show floor. A demo showed how application from several vendors working in an integrated, if somewhat slow, fashion. The demo gods were not particularly kind, and problems with a laptop display meant tech wizards had to look over their shoulders at the big screen to figure out where to move the cursor…it was a challenging exercise in eye-hand coordination. Smoother performance promised for IASA, but attendees did seem to appreciate the fact they were watching real code running rather than a demo. http://www.microsoft.com/industry/financialservices/insurance/ivcpartners.mspx