What is that drives one to put random yet structured, public yet inner, profound yet fleeting thoughts on to a public forum for the world to see?

Social scientists are studying this phenomenon; Corporate world is exploring it as a means to recruit the next generation of employees ;  Food critics use it to reach a wider discerning audience; News outlets use it to disseminate breaking news before the competition can get it onto a formal website…. The uses are as endless, varied and interesting as the people who take to it seriously…

I have always had a penchant for writing. Some of it has been trashed but I have mostly gotten decent feedback from my ever-growing fan following J… not that I write to please others. I have always felt that a blog should represent ideas that you would be comfortable discussing face-to-face with anyone.

So coming to this Firenze blog, my goal has been to provide a healthy and hopefully humorous look at the people, processes and thoughts which make up my experience at Microsoft and to shed light on the phenomenon called Firenze.  

Of course the goal could be simply to see how large my name can actually get under the ‘Tags’ section with each blog that I add!