While Firenze|USA has been ebbing towards a frenzy - Firenze|China has been the quiet project that will ebb while the US version shall recede... Nevertheless it is encouraging to see some media coverage already happening in both English and Mandarin press:

MBA challenge: unlock the potential of cellphones

MIS Asia, November 18, 2008

http://mis-asia.com/news/articles/mba-challenge-unlock-the-potential-of-cellphones

Microsoft and Cheung Kong Graduate School of Business launch MBA Competition in China

News.cnmo.com, November 18, 2008

http://news.cnmo.com/2/26544.html

Enet.com.cn, November 17, 2008

http://www.enet.com.cn/article/2008/1117/A20081117390121.shtml