In the "Collaborate" phase, participants from the sixteen teams were shuffled to form eight mixed teams. These new global teams were then given 24 hours to create a new solution that addressed the same case scenario and present a compelling proposition to the judges. Not only did participants have to adapt to and collaborate with new team members from around the world, but they also had to design solutions that would be scalable to reach up to five million students globally. In addition, they also had to face a new budget reduction to US$10,000.

Despite working under intense time pressures, participants were able to impress the judges with their well thought-out campaigns and compelling presentations. Eventually, the "Yes I will" campaign was chosen as the overall winner because of their strategic vision, comprehensive presentation and ability to skillfully tackle the judges questions.

The winning team RED presented their campaign titled "Yes, I Will" to highlight how young people worldwide can make a difference by voting and committing their support for global issues such as women's rights, education for all, and environmental sustainability via mobile applications created on popular social networking sites. This is also a cost effective and quick way to reach out to their extended group of family and friends to help them achieve the case study target of 5 million mobile users.

The Red Team is has students from 8 universities, 4 countries and 2 genders .... :

Fred Xu Fred Xu is a current student at China Europe International Business School where he is pursuing his Master degree of business Administration. Fred graduated in Mechanical and Automation from Shanghai JiaoTong University. His experience spans from product engineering management in medical industry to product business development in China including company brand management and product marketing and sales management. Outside school, Fred likes playing badminton and listening music.

Philip Larson Philip Larson is a first-year MBA student at The University of Chicago Booth School of Business concentrating in marketing and entrepreneurship. Prior to his MBA, Philip worked with two successful high-tech start-ups that each grew to over $10M in revenue in under three years. As VP of Professional Services at IronBrick, a data storage solutions provider, Philip managed the P&L for IronBrick Consulting and formalized partnerships with tech giants NetApp and VMware. As Director of Product Management at Appian, a leading provider of business process management software, Philip guided the strategic vision of Appian Enterprise, the company’s flagship product with over 4M licensed seats sold. Philip received his bachelor’s degree in systems engineering and economics from the University of Virginia and his Juris Doctor in technology law from George Mason University. He is a member of the Virginia Bar Association.

Khan Yow Khan is a first-year MBA student focusing on technology entrepreneurship in Asia. He earned two undergraduate degrees in Computer Science and in Economics at the University of Michigan, Ann Arbor. Starting his career in the Singapore government, Khan pursued business opportunities for technology start-ups in Middle East and South-east Asia. Prior to Haas, he consulted at Accenture for China government clients and managed the sales operations of its Greater China Public Service practice. Khan is currently the co-chair for the sponsorship and judging team of the Berkeley Business Plan Competition, and is actively involved in the Entrepreneurship Association and the Digital Media and Entertainment Club. He also enjoys triathlons, outdoor sports and salsa dancing.

Jooha Kim Jooha has worked in Korean Standards Association (KSA) as an international cooperation coordinator for 3 years. His works were establishing the cooperative relationships with overseas organization and planning new business opportunities. After finishing MBA, he is pursuing a career in strategic management and overseas business strategy.

Fazio Brian Gene A first year student at Tsinghua SEM IMBA program, Brian Fazio received his bachelor degree from the University of Phoenix, where he majored in E-Business. After graduation he continued his work in the banking industry and later went on to open a wine bar. Brian is a global citizen who has lived in 4 different countries and traveled to nearly 40.

Helen Han Helen is an MBA student of Cheung Kong Graduate School of Business. Helen accumulated 7 years working experience on marketing communications for high technology industry. She was in charge of Marcom for HuaHong IC, one of the biggest stated owned micro-electronics companies. After that, she joined an Asia-Pacific Public Relations Agency, and played key role in establishing and managing its Shanghai branch. Helen graduated from Fudan University, majored in Mass Communications and Advertising. In her leisure time, Helen likes traveling, enjoying the beautiful scenes and diversified cultures.

Zhiwei Xu Zhiwei Xu, a first year MBA student, received his bachelor degree from Zhejiang University in Management & Economics of Agriculture. He had been working in a government department for three years as an assistant of human resource management. He is familiar with recruitment, employee training and salary design. Now he is pursuing his master degree at Zhejiang University in order to perfect his knowledge structure. He plans to pursue a career in a management consulting firm in the future.

Viviena Zhao A first year MBA student from GSM at Peking University, Viviena earned her BA in International Finance from Hua Zhong University of Science and Technology and dual BA in Business Law from Wuhan University. She is working for Standard Chartered Bank, a famous international institution. She would like to develop further in finance field after graduation from GSM.