Midway through Firenze, I had the good fortunate and terrible flight schedules to accompany Creative DIrector David Wykes and Executive Producers Georg Petshnigg and Paolo Malabuyo at Michigan/Carnegie Mellon, Cornell/NYU and UW respectively.

The innovation workshops were designed as a first step for the students to see the value of user research, and combine their learnings from there with inspiration and get some innovation across Business, Experience and technology going. The 3 hr workshops starts off with a lecture by the Microsoft employees and quickly gets very handson and practical - as students get into their teams and start ideating towards driving user insights, creating personas, designing a "day in the life" journey and eventually ideas - all in 3 hrs!

Dont believe me? I got pictures to prove!