Mitch points us to an article about a new metric which is known as "The Conversational Index". It works something like this, Add up you posts, divide by the sum of comments plus trackbacks (posts/comments+trackbacks).
As the article tells us - "A CI of < 1.0 tells you your prospective customers are not just passively listening to you, but care enough about what you say to say something back. A CI of say >4.0 means you need a major change in direction because no one is interested in what you say enough to comment or post about it."
So, I did the maths and it looks like this
723
991
746
0.416235
I guess that's a healthy value. What's your CI?
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Mitch points us to an article about a new metric which is known as " The Conversational Index ". It works something like this, Add up you posts, divide by the sum of comments plus trackbacks (posts/comments+trackbacks). As the article tells