Spreading the word about Silverlight to BANDT

I spoke to Noelle Waugh from B & T today. It was the first time I had spoken to anyone from B & T.

The topic of the day was Silverlight. (I guess Noelle doesn't read  blogs and hasn't seen the countless posts about this - Josh Gliddon sees some Silverlight, wow - everyone wants to talk to me again, Introducing Microsoft Silverlight, Out with WPFE in with Microsoft Silverlight. This has just been announced!, Silverlight - The next generation web experiences").

Noelle was coming from the angle of what Silverlight means for advertisers, interactive agencies, online content and digital advertising. It was such a perfect change to tell her all about ReMix (still places available - register now)

Some of the questions included:

• Can you talk me through how Silverlight could revolutionise online content and how it helps advertisers to extend what they do?
• Can you go into detail on how it differs from Flash in terms of delivering a rich experience?
• So developers can apply their existing skills?
• Is this the first time Microsoft has moved into this space?
• What are your views on the impact this will have on advertisers?
• So are you looking to expand the services available through Silverlight now?
• What do you expect the uptake and interest to be locally?
• Would you agree that Silverlight is a more advanced rich experience compared to Flash?
• How would you describe Silverlight?

These were good questions and I think I did an OK job at answering them all.

I also got to mention PopFly, since it's now 'out there'.

• All About Microsoft: "Microsoft Popfly: Yahoo Pipes for the rest of us"
• eWeek: "Microsoft Tool Lets the Masses Create Apps, Web Pages"
• Chris Pirillo: "Popfly: Microsoft Gets an A++"
• CNET: "Mashups without the code"

All in all, it was a nice little chat and I look forward to seeing the story come out.

[ Current Listening to : I'm Like A Lawyer With The Way by Fall Out Boy from Infinity On High ]