Search So That You May Give

Search So That You May Give

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The Live Search team kicked off their Search and Give campaign yesterday.

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Jeremy brought it to my attention at first, and overnight I saw a post from ReadWriteWeb - Can Microsoft Win the Search Wars with Charity? and I really like the conclusion:

"the cost to charities is zero, the cost to users is zero, and the benefit to everyone involved is major, so in our opinion Search and Give is a great idea"

I would have to concur.

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