Embedded Technology Journal has a cool article on this year's Windows Embedded Student ChallengE, whose theme was "Preserving, protecting and enhancing the environment". (Alas, no German teams in the competition :-(
I like this quote very much:
"...the contest illustrated the productivity of the Microsoft development environment for embedded systems as the teams were able to start essentially from zero and produce complex working systems in less than six months."
It emphasizes the productivity gains you get from the Windows Embedded tool chain - which means faster time to market, and hence being more successful.
It is also a great example of how to intelligently protect the environment by clever use of science & technology, instead of just crying "global warming!", and hugging trees...