This paper describes the forces behind long tail software economics and the architecture of application marketplaces. In addition, the paper also explains the different roles and benefits of application marketplaces to ISVs, hosters, VARs and enterprises...

Recently I've been thinking about the increasing attention being paid to application marketplaces. My current conclusion is that there is a strong linkage between application marketplaces and the 4 forces of long tail software I described in my previous...