First let me start off by allaying all your fears, "No it's not another factory". :-)
For a while we've been hearing a lot of requests from customers for patterns & practices to deliver guidance on SharePoint. For several weeks now we've been exploring this space, and evaluating where we might be able to deliver value.
With the new guidance, we want to focus on a specific set of scenarios which SharePoint is appropriate for. We then want to focus on what solution is appropriate for addressing those scenarios and why.
If you've been developing SharePoint solutions, then we need your help. Please take the following survey and let us know what your pain points are, where do YOU see the most need for guidance?