Microsoft Dynamics GP is making a strategic investment into Microsoft Dynamics GP with Connect.  By giving customers information on their Home Page inside of Microsoft Dynamics it gives them more value and awareness.  Connect will communicate with customers on important tax updates, service packs, what's going on in the community.

Kelly on the Support and Services Blog explains the benefits well. 

http://blogs.msdn.com/b/dynamicsgp/archive/2012/01/19/get-connected-with-connect-in-microsoft-dynamics-gp.aspx

Please take a look and setup Connect to say informed on what's happening with Microsoft Dynamics GP.