In the past, I have outlined some of the most famous J-POP artists: EXILE or DREAM. Today, let me introduce the (now defunct) Japanese band SweetS (official web site in Japanese). Formed in 2003, the group experienced minor success before disbanding in 2006.

 

Avex Track, a famous production company in Japan held auditions and selected five girls out of their pool of potential talents. After about a year of training, SweetS was born. Sadly, they failed to meet the success they expected. One of their singles "Love like candy floss" (February 2004) best illustrate their style. The video below has all the caracteristics you would expect from J-POP productions: dance moves choregraphed within 1/16 of an inch, perfect synchronization and ... the never ending story of a girl in love with a boy.