On March the 2nd, there will be a half day event in Brussels where you can learn about the power of Dynamics CRM as a development platform for business applications.

I’ve heard this being called XRM. You can save a huge amount of development work by building on top of the framework on which Dynamics CRM was built. The time you save there you can put into your domain specific code.

A Line-of-Business Application Platform

Microsoft Dynamics CRM provides the platform for getting your line-of-business applications to market fast.  Clearly applicable in CRM-type scenarios, Microsoft Dynamics CRM also supports a wide range of business applications with the essentials required for building, delivering and maintaining them in multi-tenant Software+Services environments. 

Compelling Experiences

Increase user productivity and accuracy by providing an attractive, easy to use application user interfaces on either the desktop or the web using one set of tools and knowledge.  With Windows Presentation Foundation (WPF) you’ll build the next-generation of Windows user experiences with deep support of data visualization, complex text content, rich media, dynamic interactive experiences, and branded or custom look and feel.  With Silverlight you increase repeat visits and brand loyalty while dramatically reducing customer support costs through compelling, intuitive, high performance self-service web sites.

Familiar Skills

Increase the productivity of the users of your applications by providing a seamless and integrated end to end experience that empowers them to collaborate and get work done in familiar ways.  Pull line-of-business processing directly into the Microsoft Office applications your users use day-in day-out.  Unified communications across the Dynamics CRM and Office line of products, such as instant messaging, document sharing, and user presence, further promote and simplify ad hoc processes and keep people in the center of the workflow – where they belong.

Power of Choice

Whether you are deploying behind the firewall or internet-facing applications, build and deploy those applications quickly and easily by capitalizing on the same personnel, development tools investments, and knowledge that already power your organization.   When you build on the Dynamics CRM platform you’ll be prepared to deploy your line-of-business applications on-premises, in partner-hosted facilities or in Microsoft own Dynamics CRM Online data centers.  When you build the internet-facing self-service applications that integrate with your line-of-business solution, the Azure Services Platform helps reduce IT-related costs, freeing up time and capital to focus on your core business.

Closing