Thoughts, comments, news, and reflections about healthcare IT from Microsoft's worldwide health senior director Bill Crounse, MD, on how information technology can improve healthcare delivery and services around the world.

Future Vision: Microsoft knowledge driven health

Future Vision: Microsoft knowledge driven health

  • Comments 36

If your company ever comes to Redmond for a health industry briefing at our Executive Briefing Center, or you happen to attend one of the many keynotes I give at industry conferences throughout the year, you'll more than likely see what is known as our Health Future Vision video. 

This is the third such health industry video we have produced here at Microsoft.  It has been my pleasure to work closely with Ian Sands and his Industry Innovations Group (IIG) to bring these videos to life.  What's particularly interesting is how accurate the videos have been in predicting future industry trends and how technology will influence the way we work.  Perhaps that's because IIG does so much internal and external research before producing one of these videos.  We also base them on technology that is either currently available but not widely implemented, or on technology that is being actively pursued in the labs at Microsoft Research.  In any event, everything you see in the video is based on technology that is available now, or is very likely to be available within a 7 to 12 year time frame.

Our newest Future Vision Video also captures the essence of healthcare industry trends that I've been following and writing about for the last few years.  This includes the rising tide of consumerism in healthcare, the retail movement, commoditization of services, information everywhere, and globalization.

In the video, we follow a young pre-diabetic patient as she ventures out on a run. During her run, various physiologic functions are being monitored and data is being sent in real time to her personal health record.


A case manager, who has been given permission by the patient to see her data, becomes aware that she may qualify for a new clinical trial.  When the young woman returns home she enters into a virtual consultation with her case manager who directs her to check with her personal physician about possible enrollment in the study.  She immediately schedules a "virtual conference" with her personal physician.


The scene switches to the young woman's endocrinologist as he beings to make rounds in a hospital.  He uses a very light-weight Tablet computer to gather information on his patients, locate needed equipment, and conduct his patient visits.


We see him performing a retinal exam on one of his diabetic inpatients and sharing results with the patient.

He later enters a special room where he conducts a "virtual visit" with the young woman we saw at the beginning of the video.  The physician, his patient, and a clinical researcher collaborate on details of the proposed clinical trial.

The doctor instructs his patient to visit a nearby retail setting, where as the video comes to a close, we see her using her "digital wallet" and a kiosk to get necessary tests and medication for the clinical trial.


I think the video accurately reflects the kind of consumer-directed, quality and price transparent, knowledge-driven healthcare delivery system we'd all like to see.  And while this is just a video, it certainly captures the essence for how information technology will help transform medical practice to better connect people and data, facilitate improved collaboration, and better inform everyone involved.

Now that you understand the storyline, please take a few moments to watch the video:  Enjoy!

Bill Crounse, MD   Worldwide Health Director    Microsoft Corporation

  • Hi Mr. Crounse

    I heard you yesterday on the eHealthCare congress in Nottwil / Switzerland. On the congress documentation I can't found your presentation. Where is the place to download it? Is it also possible to download your video?


    Peter Guebeli

  • Peter,

    Thanks for writing.  Please send a note to Philipp Negele, our industry manager for Switzerland at .  He has a copy of the presentation and should be able to get it to you.

    Bill Crounse, MD

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  • Really nice video. It is very exciting to see the impact that technology can have on healthcare.

    This reminds me of a demo I saw recently from a company called Care Converge ( They are using the Microsoft platform to build portals for patient and consumers. I was very impressed with what they had to offer.

  • I have to admit I am one of those who extremely enjoy looking at “future technology vision” videos, and

  • Vandi,

    Thanks for the comment and link.  I think you are missing the point.  Our Future Vision Video was developed with a great deal of research behind it.  We looked at global business and health industry trends, currently available technology and technologies now in the labs at Microsoft research as well as elsewhere around the world.  We interviewed hundreds of industry experts including many clinicians.  Using an analogy from another industry; a concept car is developed to reflect future automotive trends but  it doesn't have working gages on the dashboard or perhaps even a working engine.  User interface design was beyond the scope of our Future Vision Video project.  If you want to see what we are doing in that area, check out

    Bill Crounse, MD

  • How would one get a job with your group to make this reality?

  • Sunil,

    Thanks for your comment.  Microsoft is serious about the health industry.  We actualy have 4 groups and about 1000 people around the world working on health solutions.  Go to and check out the careers section.  Do a keyword search using "health" or "healthcare" to see open positions.

    Bill Crounse, MD

    Senior Director

    Worldwide Heatlh


  • Thank you.  I have been in teh medical imaging field for 10 years now and am interested in your vision of healthcare.

  • Muszę przyznać się, że bardzo lubie oglądać różne koncepcje, które mogą zaistnieć w przyszłości. Microsoft

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