Scoble is talking about the subservient chicken website again over on his blog. It's a viral marketing tool used by Burger King. Here's a direct link to the Reuters news feed (BK says the campaign worked).
In the spirit of “thinking too much” (I told you I did this), I just have to say this: maybe the lesson to be learned here isn't about viral marketing. I think the lesson is this...if you want someone to do what you want, sometimes you have to put up with a stupid chicken suit (not to mention that really 80s looking college-student apartment decor).
The more I think about it, the more I am happy with “obstinate chicken”. And that may be saying a little too much about me. But I like my poultry with a little attitude and better decorating taste, thank you very much.