Michael Swanson posted about his experience applying to Microsoft by sending a life-size foam cutout of himself. Cool story. It makes me think about having a "most interesting application" contest. You know...I don't want anything of monetary value, but if you were a marketing professional that applied in an unusual/creative way, it would certainly get my attention. And I have a big mouth so all of the other marketing recruiters would know about it too ; )
Just a thought.