for a number of different reasons. In his recent post, Michael asserts that companies should work to understand what is being said about them via weblogs, and should be concerned with what corporate bloggers and personal bloggers (who identify the company they work for) are saying. He makes some good points. I can't tell you if the fact that I am not fearful has more to do with my personality or the company I work for (probably a little of each) and whether I would be doing this if I worked elsewhere (I hope so, but who knows). So I agree that companies should be aware and beware (hee!) but I'm not sure I agree with Michael 100% on the fear factor (sorry, I am finding myself funny today)...though he always has something interesting to say.