Dana vanden Heuvel posted today about The Virtual Handshake and altruism. He makes some great points. Simply, the more you give, the more you get (and if you don't get sometimes, that's OK too). Sounds like "duh!" but not so considering the context (networking). People do tend to go with the immediate win/win without thinking long term. I posted about giving to get with regard to networking in the past (sorry about the appearance of the post...out blog tool is a little weird and will not let me adjust font color on that post for some reason).
I've got The Virtual Handshake and this is making me want to sit down and read it soon!