Here's a short paper from McKinsey Quarterly (registration required--free) that highlights the importance of employment brand (no real in-depth analysis but a good high level view...I'm pretty sure the McKinsey people would like to be paid if you want further analysis...just a guess). Kind of the same stuff I've been saying but they have pretty graphs and they get paid to be consultants. I don't have the patience for graphs and I get paid to blog here (and some other stuff too). Anyway, it provides a framework for thinking about employment brand (the focus on campus recruiting in this paper) that could be helpful to recruiters out there trying to wrap their heads around the dynamics of employment branding (ouch!) and even some marketers out there that understand that recruiters are really in the business of marketing and selling an employment experience.