Seattle PI article on Microsoft's (and other companies') use of student ambassadors (peer-to-peer marketers) on campus. When I was in school, they were marketing perfume knock-offs, magazine subscriptions and naughty t-shirts about UCLA. Now it's software. I guess I could tell all of the college kids that OneNote rocks (sorry, it just does...that and InfoPath are my favorite Microsoft products), but the college kids simply don't want to hear it from me.
And I want one of those t-shirts too (the OneNote one, not the naughty one).