Over on BtoBOnline, Paul Gillin writes about my blogging efforts. I think that much of what he describes as the positive effects of blogging for Microsoft are cumulative...there are 2000+ of us doing it, though most are not in marketing. My marketing focus is why I think BtoB Online was interested in me for this article (as much as I position myself as a quasi-marketing person).  It certainly wasn't because I am "A-list" ; )