Every once in a while I find a product that feels like it was made just for me. I tend to be a bit of an experimental shopper. I like to try new things. Also, lately, I've become a little bit of a peanut butter junkie...now all our British friends, gag in unison.

I've been shopping for the perfect peanut butter. Not too greasy, not more than 2g of sugar per serving, something that does bear some resemblance to squished up peanuts. Anyway, I found something that meets all my PB needs PLUS satisfies my hot food jones. Holy cow, I love this stuff: All Natural Peanut Butter & Co "The Heat Is On" Peanut Butter Blended with Fiery Spices. They aren't kidding. I have a high tolerance for very spicy food and this stuff does not disappoint. Aside from my usual celery and peanut butter snack (love it!), I'm thinking of other ways to use it. I definitely feel like there's some chicken satay in my future.

Well, my only complaint was that this wonderful stuff was on the bottom PB shelf at the QFC. Come on...give these guys some shelf love, retailers. If not for the kickin' peanut butter, for the little devil monkey on the label. Oh leguminous nirvana...they have a cookbook too.

PS: I told you I'd start blogging more on good product marketing