than for taking risks. According to Seth Godin.

It's like getting into a cold pool. Just jump in. You'll feel much better later. I haven't always felt comfortable about taking risks at work, but you develop a taste for it and it's fun. And let's be clear...take the right risks (it has to pass the busienss objective litmus test). Once you do it the first time, you're probably going to try it again. And it's good for your career.