I got an mass e-mail yesterday from Alaska Airlines. I guess I get these because I have a frequent flyer card. Anyway, the subject line of the e-mail is "Tell us Your Favorite Alaska Airlines Story" and links to this website.
Hmm, where do I start? And do I really have to tell the story again? Maybe I'm not the best person to ask.
It's not even ironic, just funny and sloppy marketing.