``The last thing a marketer should do is assume that they need to be on the Super Bowl.''

I could not agree more. I certainly wouldn't be thinking about upgrading my software while stuffing Doritos into my face (and yes, I'll probably be doing that, just like a large portion of the rest of the American population). Burger King not advertising is a bit of a mystery. Maybe that creepy King had a prior engagement.

Shall we do a little review of the ads after the game? Is there a way to make it fun?