We are getting there. I like the ads for suspicious male and hot male...ooops, I mean mail. The other 2 don't speak to me as much (the baby one, I don't get at all). Must be because I don't have kids.
But I have been both a teenager (yes, that dated suspicious males...I'm over that now....in case my parents are reading this) and an office worker; though I will say that the second one maybe should have been called greasy male...cuz that ain't hot. I'm just saying.
In the past, our advertising has been a little bland for me. We have tons of swagger on campus but that never translated well to commercials. So the fact that Todd Bishop referred to them as risque is something I am totally comfortable with. Risque and a little funny. We are getting there.