These ads are fantastic. As someone living here, they definitely ring true. It's hard not to identify with at least one of them. I won't tell you which one that I identify with but if you've been paying attention, you may already know. I may have to submit my own (Microsoft transplant: wears make-up, carries umbrella, abhors fleece, reads travel books, addicted to DVR, installed a wine refrigerator, Whole Foods junkie...what do you think?)
Seriously, if you go to the site and click on the profiles; I know most of those people (have yet to meet the apple guy and the architect but I'm pretty sure I have seen them on the street or they are a friend's dad). Socks and Sandals Guy totally works at Microsoft in building 18.