I admit that I, too, find the ubiquity of goo-goo-gaa-gaa named companies a bit hard to take. They all start to sound alike and it's just plain marketing laziness. I can't believe that the target market for all of these (mostly) services is that unsophisticated. I don't expect the market to revolt, but when hearing some goofy name of a new company, a proper eye roll is in order.