From Kevin Turner's speech, referencing our "Laptop Hunter" ads,  at our Worldwide Partner Conference:

And so we've been running these PC value ads. Just giving people saying, hey, what are you looking to spend? "Oh, I'm looking to spend less than $1,000." Well we'll give you $1,000. Go in and look and see what you can buy. And they come out and they just show them. Those are completely unscripted commercials.

And you know why I know they're working? Because two weeks ago we got a call from the Apple legal department saying, hey -- this is a true story -- saying, "Hey, you need to stop running those ads, we lowered our prices." They took like $100 off or something. It was the greatest single phone call in the history that I've ever taken in business. (Applause.)

I did cartwheels down the hallway. At first I said, "Is this a joke? Who are you?" Not understanding what an opportunity. And so we're just going to keep running them and running them and running them.  

If I could make this stuff up, I would have a brilliant career in Hollywood. When I heard about this I was literally LOL-ing. And then I was like "Wait...what? This cannot be true!" (check the price of a Mac)  .And yet it is. And I am kinda thinking about doing cartwheels down the hallway myself. Because it is so damn ridiculous. I hope Apple calls me and tell me to stop recruiting their people.

(Article tip: CNET)