Looks like we consumers respond more favorably to commercial images that look like "us." This is all fine and good except when we are talking about politicians. I don't want a politician that's like me or worse (cheaters!). I mean, I get the product advertisement stuff. I am skeptical of anything that looks "too good." But there is a line to be drawn. I don't need clear skin or every hair in place. But I do want that car to be cleaner than mine and I do want the people making the rules to be smarter than me. Much.