One Louder

Exploring the fine line between clever and stupid. Heather Hamilton is a Staffing Manager and Microsoft Employee Evangelist.

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  • Blog Post: Heather Hamilton has left the building!

    Tomorrow, officially. You know I couldn't leave without saying goodbye, my wonderful, invisible interwebz friends. It's been 12 years of hard work and 7 years of blogging. Seven years! I plan to pick up the blogging again, elsewhere; at least the personal stuff. Yeah, yeah, the Microsoft stuff stays...
  • Blog Post: Designing product for women

    (FastCompany: Women Are 85% Of The Consumer Market. But How Do You Reach Them?) The article is interesting, but a little condescending. I am sure it's unintentional and I should point out that the fact that it's written by a woman is beside the point. I am not a bra-burning activist, but I know when...
  • Blog Post: Marketing awesomesauce

    Hova and Bing.
  • Blog Post: Now this is where you have to get out of the binary thinking in your head

    Computer Engineer Barbie is making me 1) love the intention and 2) hate the medium. But I 1) love that the kids are excited and am 2) throwing up a little bit. And also 1) this is not the 1950s and 2) can we stop idealizing what it means to be a woman (clearly from the perspective of someone who finds...
  • Blog Post: Product subcategory differentiation and whether it really matters: the case of the roll-less TP

    I'm going to talk about toilet paper. Yep. I know that my more faithful readers have been waiting for this. I've written about dog waste , expired cheese , search engine poetry , softball team names , feng shui underpants . These aren't my greatest hits, just a random collection of topics that I found...
  • Blog Post: Oh, those annoying ads

    I may take back my previous comments about annoying yet memorable ads actually being effective. Because after watching some of these ads , I vow to never support the boneheads that let this crap from their ad agencies get through review. I mean seriously, how great can your product be if you think it...
  • Blog Post: Fake person brand

    I am not sure how I feel about this . Pick a few things that kind of suck in an ironic sort of way, and call it brand? Please, I don't want to hear from a bunch of guys named Fred. Many fine, fine people names would suck as brands. Anyway, the brand name is wrong, the font is wrong. Does that make it...
  • Blog Post: Most annoying marketers (brands, not people)

    There used to be weird newspaper advertisement (oh, the ones of the long past, advertising things that you really should NOT use nor talk about). Then there were and still are the horrible jingly TV ads. Git outta mah head! What I have noticed lately are the emarketing ones, they bombard you and then...
  • Blog Post: Eat Pray Love Buy

    Have you escaped the Eat Pray Love marketing onslaught ? It may be because I am in the target demographic (yeah, forty-something), although not sad as it has been suggested. Yeah, I read the book. But I felt a little dirty when Oprah recommended it. But I have done the 'search for more' meaning thing...
  • Blog Post: The JetBlue PR Response that Wasn't <golf clap>

    I have been watching only a little TV lately. A few things on my DVR and that's about it. No morning news or anything. So, I got only a little info on this jetBlue flight attendant thing (thanks interwebz). And I find all the glamorizing of this persons actions a little nauseating. Yes, you too can be...
  • Blog Post: A Corporate Blog I Can Actually Appreciate: Redfin

    It's been a while since I have seen (or mentioned) a corporate blog I can really appreciate. Let's be real here...most corporate blogs are full of suck...excuse my language if you are so inclined. The suckage generally results from a tragic misunderstanding of two basic, foundational elements of blogs...
  • Blog Post: Look at your grades. Now look at mine.

    Well, nobody should look at *my* grades. Because, yeah. All awesomeness is followed by parody. Who doesn't want a mini dose of the awesome? Anyone else incredibly surprised that this little slice of awesome comes from BYU?
  • Blog Post: Can MySpace be Saved?

    These days, it doesn't even cross my mind to go to my MySpace page. I have one. I got that welcome mail from that guy that everyone else got (white t-shirt, expression like he was doing something else and then just noticed "hey, there's a camera there"). I get connection notices from people I don't know...
  • Blog Post: Just give me the damn cookies!

    The Girl Scouts of America are updating their logo. Well the girls aren't, nor the scouts. Some design firm is (follow link to see the before and after). It makes for an interesting article, with accompanying art. You can use it to play where's waldo just like I did. Because there's not much there...
  • Blog Post: Canned Ads: pretty much as bad as they think they are

    FastCompany has a list (and voting!) for the worst canned ads of the last year. I choose to ignore the Microsoft (Bing!) entry for now, mostly because I never saw The Shining (I know, don't start), so to me, it's not canned as much as whatever. OK? But I'll try to get to that one too. Nobody is immune...
  • Blog Post: A quiz that doesn't provide the answers at the end...

    ...is called market research. Good concept, FastCompany. But try harder next time.
  • Blog Post: Finally! An explanation for the Gates-Seinfeld Ads.

    Todd Bishop gets to the bottom of it with David Webster, our Brand GM. Look, we get a lot of crap for our advertising. I know this. Some deserved, some not. But I totally got the Seinfeld ads and I thought they were funny. I can understand that people have differing ideas of what is funny. But also...
  • Blog Post: Ugly is the new pretty

    Looks like we consumers respond more favorably to commercial images that look like "us." This is all fine and good except when we are talking about politicians. I don't want a politician that's like me or worse (cheaters!). I mean, I get the product advertisement stuff. I am skeptical of anything that...
  • Blog Post: Michael Jackson, the Stock Market and Swine Flu, Oh my!

    I'm starting to think that we have the media that we deserve . Where are the laughing cherubs and butterlies people?
  • Blog Post: In-flight editorial is totally hot and covered with cooties

    So it seems that in-flight magazines are the cockroaches of publication . Oh, only in their ability to survive the print-edition apocalypse (speaking of which, what is going on with Cher?). But what happens when more carriers offer wireless interwebs connectivity? And that captive audience is suddenly...
  • Blog Post: If this isn't evil, it's at least suckage

    And gimmicky. Using ads are one thing. I've gotten good at ignoring them. But requiring my attention? Well that is crap. Using the technical term. I don't like to tag companies with "evil." Because a lot of what people like to refer to as "evil" is really just companies opting for the interests of...
  • Blog Post: Up for one, down for two

    Brand logo, flushing toilet. Does there always have to be a difference?
  • Blog Post: Arrington, please

    For the educated (by Gawker media) reader, how much of this do you think is driven by an actual business issue and how much is driven by hubris? At what point is one embarrassed by actually behaving like a "diva"? A one hour mistake and Arrington is seeing red, and flipping out about MSN being less...
  • Blog Post: Enough with the stickers already!

    Once upon a time, Microsoft employees got t-shirts. Many, many t-shirts. It got old, as things are wont to do. Seems that Moore's law applies to tech company swag as well. Because in much less time, I've gotten sick of stickers. Arghthestickerspleasemakeitstop. Everything is not a sticker opportunity...
  • Blog Post: Social Networking: This is how you do it and Stafon Johnson

    There are two stories here and I will tell you that I am not looking for college football trash talking here and I am going to be up front that those comments will be deleted unless they are in a friendly spirit of competition. Because honestly, there are some things more important than football. Yeah...
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