Protecting your brand name

re: Protecting your brand name

Emily — Wed, 29 Apr 2009 03:04:57 GMT

To the sprinkles/ jimmies thing originated in Boston. There was a little boy named Jimmy who always ordered sprinkles on his ice cream. The one shop started calling them Jimmies and the name spread, I think all over Mass. It always cracks me up when I order jimmies in another state and get the strangest of looks!

re: Protecting your brand name

Mala Sheth — Fri, 06 Jul 2007 16:26:04 GMT

Yes i am also wondering that, is this process of conversion of brand in to generic good for the companies?

Can brand names become legally generic?

And after being legallygeneric can all companies use the brand name with the company name?

Really a good topic for researching

re: Protecting your brand name

mrscrooge — Mon, 21 Aug 2006 02:52:49 GMT

>suing people for use of the work "pod"
oh is that whats going on? Yuck, not cool at all.
Jobs is fascinating - I highly recommend "Infinite Loop" and "The Second Coming of Steve Jobs".

re: Protecting your brand name

HeatherLeigh — Sat, 19 Aug 2006 20:52:49 GMT

Jim S- as my grandpa used to say, "welcome to my ool, notice there's no "p" in it...let's keep it that way"...I guess I felt I needed to repeat this since I'm not sure what googling ones mac off is exactly.

Mrscrooge- I don't know....suing people for use of the work "pod" doesn't really sound like riding the wave. It's more in line with the need for "control" we've heard about with Jobs. It's like the inner control freak aspect is colliding with the external chill hip factor. There's only room for one in the minds of the consumer, I fear.

re: Protecting your brand name

mrscrooge — Sat, 19 Aug 2006 19:00:10 GMT

>What's a brand to do?
Hope they can ride the wave as long as possible. Apple's doing that brilliantly with the iPod. I don't see an iPod phone because with the phone, Jobs can't have 100% creative control over the project because its a different business where you have to work very closely with the mobile operators to be able to succeed. How many friends do you know of that own a Rokr? Jobs hates losing, I think he got a bad aftertaste with the mobile industry and isn't going back. My guess is apple will do a media center type product.

<Not a spelling nazi and you you can leave this line out , its a 'quandary':) >

re: Protecting your brand name

Simone — Thu, 17 Aug 2006 17:06:52 GMT

Most companies would kill to have their products within the public domain, that is, as long as people continue purchasing their products. Lawyers and other "stewards" do not matter when it comes to this. Every company should strive for this. If it were to come about they should let the marketing team attempt to maintain market share.

Apple's ipod will eventually falter because, unlike Coke, they only have a single product that falls into this category. The only way they can fight it is by updating the ipod with new technology frequently. They've been doing this but will find it harder and harder to pull off. An ipod phone would be another can of worms though. It would have to justify its high cost and withstand massive competition. I see an Apple phone tanking.

What do you think Heather?

re: Protecting your brand name

Wine-Oh — Thu, 17 Aug 2006 06:15:24 GMT

Too much information Jim S. :)

re: Protecting your brand name

Jim S — Thu, 17 Aug 2006 04:16:07 GMT

I just googled my mac off at the pool.

re: Protecting your brand name

HeatherLeigh — Thu, 17 Aug 2006 03:25:39 GMT

Wine-Oh...who are these people you are hanging out with? ; ) My dad calls sprinkles jimmies. During my time in the midwest, we did say "pop" (what can I say? i adapt). Now I just ask for exactly what I want (and I would never put those things on oce cream!). As for mc nuggets....gross.

re: Protecting your brand name

Wine-Oh — Thu, 17 Aug 2006 02:42:09 GMT

Yeah I say copy too as opposed to Xerox. How embarrasing to go into a kinkos and say "I need to Xerox some documents please."

Oh and another one. People calling chicken nuggets 'mc nuggets' even when they arent at a McDonalds.

The east coast/west coast discussion is a posting onto itself. :) When I was in college it was interesting to hear what people from different areas called things. Mid-westerners called soda pop, while people in the northeast like me called it soda. People from New England called sprinkles (as in the color or chocolate ones you put on ice cream) jimmies. The list goes on.