If you didn't catch it already, here is a good read about Window Mobile and the catch-up game that we need to play. 

"We're going to double-down on the Windows brand," says Todd Peters, head of marketing for Microsoft's mobile communications business. He says to expect a major advertising push. "When people go shopping in the future, we want them to ask specifically for a Windows phone."

A different direction.  Coupled with some of the announcements we will be making at MWC, this should be great news for ISVs and partners who build apps for WinMo devices.